Joe Gottschalk

Joe Gottschalk is the President of Base3Group, a digital strategy, insights, and marketing agency. B3G is unique in that we work directly with key decision makers to develop, test, and learn in the real world. Using a best viable product approach to the entire value chain of branding, content, and media, our firm seeks to address the challenges that today’s disaggregated media environment presents and remove the layers that exist between business leaders and their consumers. Joe and the team built B3G from the ground up for today’s new reality and know no other way.

Joe brings valuable global consumer and marketing experience from his 20+ years leading brand-building insights, marketing, and strategy for a variety of consumer packaged goods companies. Joe was most recently Vice President of Portfolio Marketing, Strategy & Insights for PepsiCo’s North American Nutrition business, and Vice President of Nutrition Insights for both PepsiCo’s Global Nutrition Group as well as North American Nutrition. Joe has also worked in global insights at Mars Chocolate, Wrigley, Unilever, Tropicana, and Procter & Gamble.

Originally from Bettendorf, Iowa, Joe began his professional career in the US Navy as a Surface Warfare Officer.  He also holds a BS of Mechanical Engineering from the US Naval Academy as well as a Masters of Engineering Management from The George Washington University. Joe is married with three children.