Alana Widdess

Alana Widdess currently is a Senior Partner – Digital Commerce and Content at Sears Holdings (SHC) for their Softlines businesses. She joined SHC in 2010 as part of their Senior Leadership Program and served as Chief of Staff for two business unit Presidents and was recently named as part of 2016 Women to Watch in Retail Disruption. Prior to joining Sears, Alana worked in the advertising/media industry creating multisensory print and digital out-of-home campaigns for clients including McDonald’s, Unilever, Tropicana (Pepsi) and Gillette. Alana holds an M.B.A from the University of Chicago- Booth School of Business (Marketing, Strategy, Entrepreneurship) and a B.A. in Organizational Studies from the University of Michigan (Ann Arbor). Alana has held leadership roles with non-profit volunteer boards since high school – President, Key Club International, President, March of Dimes University Board and President, Jewish Children’s Bureau (JCFS) Junior Auxiliary Board. Most recently, she was on the YES Board for the Starlight Foundation and is excited to continue her work with Bounce Network.