Lukas Steiniger

Lukas Steiniger currently serves as Global Marketing Director at McDonald’s Corporation, with a focus on Brand Identity. In his role, he identifies, defines, tests, and scales the most successful ways for the McDonald’s brand to engage customers within a given culture and drive the business globally.  Prior to moving from Munich to Chicago in 2020, he served as Team Manager – Brand in the Marketing department for McDonald’s Germany. In this role, Lukas led the team responsible for conceptualizing growth strategies, and their accompanying advertising campaigns, for the main business segments across Germany. During that time, he brought dozens of national campaigns to life, including new product launches, brand campaigns, and promotions.  Prior to joining McDonalds, Lukas served as

Lead Graphic Designer for Schalke 04 Stadium TV GmbH/LLC and as a Sponsor Acquisition Specialist for Triceps GmbH/LLC.

Fluent in Dutch, German and English, Lukas studied in the Netherlands at the University of Twente, ranked in the top 170 universities worldwide, where he earned both a Bachelor of Science in Communication Science and a Master of Science in Marketing Communication Studies.